Late one Thursday night, my friend and I were looking at OkCupid profiles together. Said friend was new to online dating and wanted me—a seasoned veteran—to take a look at her options. As we perused profiles most of which were not to her liking , she would quickly say, "This guy looks boring," or "Too short. He looked like her type and, more important, didn't come off as a creep. She just was about to message him but stopped short.